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Made in Canada
New Brunswick to be specific
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Family Owned
We have fun doing it together
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Quality you can trust
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Mouth watering flavour
What’s Your Beef – Sweet & Savory Rub for Beef and More
“What’s Your Beef” is a versatile, sweet and savory rub crafted to enhance the natural richness of all your beef dishes. Its unique blend of flavors adds depth, complexity, and a mouthwatering finish to everything from juicy steaks and slow-cooked roasts to hearty hamburgers and spaghetti sauces.
But don’t stop there — this rub is a fun, unexpected way to elevate snack time too! Try melting butter and sprinkling What’s Your Beef on popcorn for a bold, buttery treat that will make your movie nights unforgettable.
Perfect for:
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Hamburgers, roasts, and steaks
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Spaghetti and other savory dishes
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Popcorn seasoning (melt butter first, then sprinkle to taste)
Bring bold flavor to your beef and snacks with What’s Your Beef — a rub that’s as flexible as it is delicious.
Coming Soon
Coming Soon